• We firmly believe that delivering growth demands a clear strategy, effective execution, penchant for excellence as well as investment of time. Over the 31 years of our existence, we have been persevering every second, to move ahead towards achieving excellence in whatever we do. Our products are created at the intersection of design innovation and engineering excellence. Each product, be it a sink or a faucet, is artfully thought-out, pragmatically engineered and flawlessly brought into form.
  • We believe that we stand on a solid foundation and are geared to leapfrog to achieve our short-term (Rs. 300 Cr.), medium-term (Rs. 500 Cr.) and long-term goals (Rs. 1000 Cr.). We are committed to achieve these goals by effective brand building, nurturing human capital, widening our global reach, expanding capacities, focusing on innovation and diversifying our portfolios.
  • We are aiming to be World’s No.3 Quartz Sink Manufacturer.
  • We continued to introduce new products, expand our production capacity, enhance presence in foreign shores, and bring winning products to market; thereby maximising value for our Shareholders. This is a manifestation of implementation of strategic imperatives like delving into new possibilities, seizing new opportunities, embracing emerging trends, synergising strengths and pursuing perfection endlessly. Within a span of over three decades, Acrysil has become a force to reckon within the Kitchen Appliance Industry. With customers spanning 43 Nations, we continue to hold the market’s attention with intelligently-designed products that excel at the intersection of form, function and finesse. We have been steadily moving up the value chain and capturing the brand mind space of Niche Consumer Segments across all the categories we are present in, be it our Quartz Sinks, Stainless Steel Sinks, Wash Basins or Bath Fittings.
  • Expanding our manufacturing capacity and distribution strength is vital towards reaching a higher growth trajectory. This year, we flagged off our capacity expansion process to raise the Quartz Sinks production by 25%. We have collaborated with 100 new dealers and also joined hands with Schock GmbH, Germany for exclusive distribution of Kitchen Sinks in India. We stand strong in fast-tracking the pace of growth. While it took us two-and-a-half decades to clock its first Rs. 100 crore revenue, the second Rs. 100 crore revenue milestone was achieved in five years. Similarly, the third such milestone will be recorded soon.
  • Acrysil has diversified into Stainless Steel Sinks, Faucets, Food Waste Disposer, and Kitchen Appliances like Hobs and Cook Tops, Oven, Wine Chillers, Dishwashers, etc. Through our wholly-owned subsidiary Homestyle Products Limited (HSL), UK we provide holistic kitchen solutions to our customers in the UK markets by offering faucets and other allied products over and above Quartz and Steel Sinks. Under the tutelage of Acrysil, HSL’s turnover has turned around to GBP 4.5 million in FY18 from GBP 2 million when we acquired it in FY15. Acrysil prides itself in being one of the few Indian companies in the Industry to acquire a foreign company only to boost its performance.
  • Quartz Sinks: We launched a number of new products and variants. In the US market, we launched the much sought-after Apron Sinks. Acrysil offers Apron Sinks in six vivid colours in composite quartz and is the first in the World with the distinction of creating a 90O Quartz Sink. We also launched a new range of York Sinks and introduced Schock Range under the TekCarysil Brand. We are in the process of raising the Manufacturing Capacity of Quartz Sinks by 25%. This will help us manufacture 5,00,000 sinks per annum instead of 4,00,000 sinks per annum.
  • Stainless Steel Sinks: During the year, we launched innovative products such as Micro Radius Sink and Square Sink. Both these products leverage latest technology and adhere to global standards. In addition, our acquisition of a distribution firm in the UK is providing a much needed boost to our Stainless Steel Sink Segment.
  • In 2014, when Acrysil marked its entry in the UK Market by acquiring Homestyle Products Ltd., the business, principally engaged in the marketing of Kitchen Sinks, was traversing a challenging growth path. However, our team put in efforts to not just turn around the Company financially but also re-establish its brand reputation. As of FY18, Homestyle achieved a turnover of GBP 4.5 million which is a significant feat. The financials notwithstanding, Acrysil prides itself of being one of the few Indian companies in the industry to acquire a foreign company only to resurrect its pride of place.
  • We believe that to meet the right people, one needs to be at the right place at the right time – not by serendipity, but by intent and design. We took our Brand Sternhagen to the most discerning of Customers, by hosting the prestigious Sternhagen Ten Goal Tournament at Mahalaxmi Race Course in Mumbai. This presence at one of the most premier Polo Tournaments in the Country helped us create brand space in the minds of some of our most elite Customers.
  • As for our business, we expect the Global Kitchen Sink Market to grow at a CAGR of 4.76% till 2021, resulting in a market size of little over USD 34 billion. Some estimates put just the Luxury Plumbing Fixtures Market size is estimated to exceed USD 26 billion by 2024 (Research Report by Global Market Insights, Inc.).
  • Our investments in innovation, R&D and design upgradation are also showing encouraging results. Our modern and technologically advanced manufacturing facility and processes can rationalise production costs by up to one-tenth. Our Quartz Sinks, with revolutionary steel moulding in Quartz have gained wide acceptance globally. To build on these inherent strengths, we are in the process of raising the Manufacturing Capacity of Quartz Sinks by 25%.
  • We are keen on enhancing our Domestic Kitchen Appliances market that is expected to have a CAGR of 10% up to 2023. More so because this would cater to the rising number of upwardly mobile families that remain young at heart. We intend to open the world of luxury and world-class quality bathrooms to Indian Consumers. We already have Sternhagen as an established Luxury Brand for bathroom interiors in both domestic and international markets. Sternhagen’s Sani-Q, a patented high-tech quartz material with silk-finish sanitaryware as well as highlighter tiles, has won design awards as well as Customers’ hearts.
  • Our growth path continues to see a healthy upward trajectory and we are breaking new grounds every passing year in terms of turnover. With all cogs in the right place – ranging from Manpower to Innovation, R&D, Sourcing and Branding & Servicing – we are on the right path and our momentum is strong.

 

 

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