Jockey brand is distributed in 1400+ cities and towns. The products are sold through Exclusive Brand Outlets (EBO), Large Format Stores (LFS), Multi Brand Outlets (MBO), Traditional hosiery stores and Multi-purpose stores. The Jockey brand is available in over 50,000 outlets spread across India.
During the year 2017-18, the Company through its authorised franchisees opened 119 EBOs including 9 ‘Jockey Woman’ EBOs catering exclusively to our women customers, taking the total number of EBOs to 470. These outlets are spread throughout India even covering Tier II and Tier III cities. This is an indicator of the growth potential of the Jockey brand in such cities.
Apart from the domestic EBO’s, the Company has 7 EBO’s outside India, 5 in UAE and 2 in Sri Lanka. While these markets are still in a nascent stage, your company is confident of promising opportunities in these new regions for the brand.
To meet growing market demand, the Company has geared up to augment its production capacity. During the period under review, we have expanded installed capacity across various units spread over 2.40 million sqft in 14 locations in the state of Karnataka.
Jockey India Brand Equity Index scores were way above all other brands in both the Men’s and Women’s Innerwear categories in a ‘brand health’ study carried out by Nielsen Research Agency.
The number of permanent employees on the rolls of company is 18801.
By 2025, it is projected that China and India will be the fastest growing apparel markets, both growing in double digits. China will become the biggest apparel market adding more than US$ 288 billion in market size by 2025, whereas India will be the second most attractive apparel market adding US$ 97 billion by 2025.
The domestic Textiles & Apparel market is expected to grow at 11% CAGR to reach US$ 220 billion by 2025. The men’s innerwear market, that is estimated to be worth 8,775 crores in the year 2016 is estimated to grow at a CAGR of 8.5 percent to reach 19,840 by 2026. In the year 2016, it accounted for only 3 percent of the total apparel market. The Indian innerwear market is primarily segmented into men’s and women’s. Currently, the women’s segment dominates the market by accounting for 65 percent of total market share.
The innerwear category, currently estimated to be worth 25,034 crores, accounts for 8 percent of the total apparel market in 2016 and is expected to grow at CAGR of 12 percent over next five years and reach 80,117 crores by 2026. In recent years, the women’s innerwear segment has grown consistently and estimated to be worth 16,259 crores in 2016 and accounts for 5 percent of the apparel market.
Extending its foray in the Kids Category, Jockey launched a line of innerwear for Girls in January 2018. Targeting the age group of 5 years to 12 years, the initial launch included panties, camisoles, tank tops and shorties. In the coming year, the brand has plans to extend the line to launch exciting athleisure products. The Kids Category from Jockey will also witness a marketing launch in the year 2018-19 across TV, Print and Out of Home mediums.
Following the successful launch of the USA Originals Collection in Men’s Innerwear and Outerwear, Women’s Outerwear and Boys, Jockey extended the collection to include Women’s Innerwear. Made of cotton elastane fabric and super soft elastic and trims, the line included Bras and Panties inspired by the American heritage and the origin of the brand. The range has been very well received by the market and promises to be a key collection for the future.
With a view to strengthen its ground in the Outerwear Category, Jockey launched a new ATHLEISURE range for Men and Women. The growing global lifestyle trend of health and wellness provides a perfect arena to play in the athletic-leisure space which also works as a seamless line extension for the brand. The Athleisure range includes products like shorts, track pants, joggers, tank tops, t-shirts, polos, sweatshirts, hoodies and jackets for men; and shorts, capris, leggings, yoga pants, track pants, tank tops, t-shirts, polos, sweatshirts, hoodies and jackets for women.
One of the threats to the company is that many major international apparel brands have commenced operations in India realizing that Indian markets are likely to emerge as one of the largest markets in the world in the next few decades.

Page Industries Annual Report 2018

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